Area 4:25°
Totino’s Area 4:25° is a snacking wormhole existing in the space between getting home from school and dinner being ready. 425 refers to the temperature for cooking, as well as the time for a perfectly crispy snack.
Film
With these films, we wanted to reward viewers for watching by continuing to ramp up the visual interest as they watch – so the longer they stay with the content, the more entertaining the experience will be.
Clients: Totino’s Pizza Rolls
Director: Emma Debany
Team: Julie Scelzo, Alyssa Ollis, Bo Jacobson, Samantha Woznica, Emily Forde, Matt Richter
Honors + Mentions: Webby Awards Honoree: Best Video Campaign, Agency Spy, Shots, LBB