The Autoburn: America’s Spiciest Road Trip

We wanted to make TUMS top of mind as people explore the world of food together again. So we created the hottest road trip of the summer and partnered with Hot Ones host, Sean Evans, to complete it.

We found 7 of the spiciest local restaurants across the US and worked with illustrator Alex Trochut to make an Autoburn map on @TUMSOfficial, along with firey posters of each featured dish. Sean shared his entire journey on social, inviting his followers to join him at every stop.